Selling the Invisible: A Field Guide to Modern Marketing
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Donts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Listed: Martha Russel
Due to variances in monitor color, and lighting, the color of some items may differ slightly from the photographs
Vanessa Jane is a family-owned business based in Indiana. We sell only authentic merchandise from brand new to used, and list new inventory daily. Make sure to put us on your favorites to see what's new each day! We source all of our inventory from reputable sales channels, including:
Box G82 (OS/Multi)
Listing SKU: VJ6953475801173
Relisted: by Martha Russel