Squishmallows, the soft and cuddly plush toys that have taken the world by storm, were first introduced in 2017 by Kellytoy, a company based in California. Their creation was inspired by the rising popularity of kawaii (the Japanese culture of cuteness) and the demand for comforting, squishable toys. The initial line featured just a handful of characters, but their adorable faces, marshmallow-like texture, and collectibility quickly captured the hearts of both children and adults.
The secret to Squishmallows' success lies in their unique design. Made from super-soft spandex and filled with polyester fibers, they are irresistibly squeezable and come in various sizes, from tiny clip-ons to giant 24-inch plushies. Each Squishmallow has its own name, personality, and background story, which adds to their charm and collectibility.
As their popularity grew, so did the variety of characters. From animals and fantasy creatures to food items and seasonal designs, the Squishmallows universe expanded rapidly. Social media played a significant role in their rise, with fans sharing photos, trading tips, and hunting for rare editions.
By 2020, Squishmallows became a global sensation, with millions of units sold worldwide. They transcended their status as simple toys to become a cultural phenomenon, inspiring fan art, merchandise, and even themed events. Today, Squishmallows continue to evolve, with new collections regularly released, keeping the excitement alive for collectors and fans of all ages.
Customer Reviews (0 comments)